Der 24. Januar. 25 Jahre. Apple brachte den PC und war doch immer mehr als ein PC-Hersteller. Anders als die anderen sowieso. Wired hat die Story dazu: 25 Years of Mac. From Boxy Beige to Silver Sleek.
It’s the 25th anniversary of the Apple Macintosh, but Steve Jobs‘ eyes are dry. At the company headquarters in Silicon Valley, where he was presenting a set of new laptops to the press last October, I mentioned the birthday to him. Jobs recoiled at any suggestion of nostalgia. „I don’t think about that,“ he said. „When I got back here in 1997, I was looking for more room, and I found an archive of old Macs and other stuff. I said, ‚Get it away!‘ and I shipped all that shit off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.“
The Gardian geht insbesondere ein auf den Spot, der am 22. Januar 1984 während des Super Bowl lief. Er sei immer noch prägend für die Marke Apple.
Twenty-five years ago, on 22 January 1984, the Mac famously launched with a $1.5m, 30-second commercial run during American TV’s biggest event, the Super Bowl. More than 90 million people were watching when Apple unveiled the brand that, even after all these years, is still at the core of the company’s identity.